What is Content Marketing ?

Content marketing is a strategic marketing approach that aims to create, publish and distribute useful, relevant, and consistent content to attract and retain the targeted audience with a clear motive of driving in desired customer action. Content marketing is basically the continuous creation and delivery of a huge amount of content with a strong content marketing strategy. Content marketing is one of the most crucial parts of digital marketing.


What content marketing basically comprises?

Content marketing is the marketing of educational/informative articles, e-books, videos, entertainment, blogs, infographics, how-to guides, and webinars that provide answers to questions that people have and give them the most relevant information. It’s the best way to introduce and promote your product and increase brand awareness. From attracting the customers at the initial stage to making them ‘buy’ what you offer, content is everything.


How can you perform Content Marketing?

Here are some easy steps for reference:

Step 1. Set your Mission and  Goals.

Step 2. Establish clear KPIs.

Step 3. Know your audience.

Step 4. Assess your current position.

Step 5. Figure out the best content channels.

Step 6. Decide your content types.

Step 7. Identify and allocate resources.

Step 8. Create a Content Calendar.

Step 9. Create relevant and actionable content.

Step 10. Distribute and market your content.

Step 11. Measure the results by referring to your KPIs.


Where to deliver your content?

Any marketing campaign, whether content marketing or search engine marketing , it all needs to be solely directed towards a specifically defined audience. Analyze your target audience and content marketing channels, accordingly share the content on the web. It is very important that your content must be displayed where it is needed. To make these possible you should include relevant keywords and perform SEO optimization. Ensure that you are reaching your audience with ease.


Top Content Marketing Companies:

Today a vast variety of marketers are using content marketing. Some of the prominent examples are PNG, Microsoft, Cisco, The Viral Fever (TVF), and Dice Media. WHY? Because it works. The reason behind their success lies in such minute details and a strong content marketing strategy. If you seek to become a successful content marketer you must be a keen observer with a creative mind.


Content marketing in 2020:

Content marketing has always been an effective tool to drive visibility and will continue to do so. But it won’t be any good if the content is not relevant or compelling. To win over competition brands need to be more personalized and optimized. The most recently included area is content marketing with the help of influencers. Influencer-activated content is more effective because it is experienced-based and easily connects with more customers in less time.

So, basically content marketing is an evergreen part of digital marketing which if executed properly will continue to drive in profitable action.

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